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A New Chapter For Baume et Mercier Posted on 08 May 2012.

Writer Natalie Allison

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baume et mercier

As a new chapter unfolds for Baume et Mercier in 2012 so does a new venture. The first boutique in China launched this year marking a great transition for the brand as it’s the first Baume et Mercier house to open in the Asia region. The boutique located in Chongqing Time Square reflects the chic understated Hampton’s living in its décor. Baume et Merciers key values of sharing, authenticity and continuity are evident in the ambience, which allows visitors to feel at home- as they would do in The Hampton’s, whilst being immersed into the Baume et Mercier inspiration.

CEO Alain Zimmermann headed the inauguration event and cut the ribbon himself alongside famous celebrity Ms Dong Jie, an actress close to the brand and Miss Universe China Roseline Luo who performed the novelties of 2012 which were launched in China in April.

To commemorate the opening, the 2012 new collection exhibition arrived in store; a special privilege for the boutique as it was the first appearance for the collection after Geneva.

With a 182- year history of exquisite watchmaking Baume et Mercier offers a rich heritage and cutting edge style that results in timeless keepsakes for all of those pivotal occasions.

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