Poster Magazine

Categorized | culture, luxury

AUTHENTIC TIME KEEPING Posted on 08 December 2011.

Writer Desiree Mousavi

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Baume & Mercier have spent the past 182 years priding themselves not only on the quality and craftsmanship of their timepieces, but also on designing their watches to service a grander notion of an authentic lifestyle with a focus on family values. Inspired by relaxing sea-side living; á la the Hamptons, which, unsurprisingly is the name of one of their latest and most divine collections, Baume & Mercier provide a memorable experience through their time pieces. With each watch Baume & Mercier endeavour to evoke a vivid memory of a milestone in life, a right of passage and other unforgettable moments that imprint on our minds. The deeply intricate philosophy of watch making and the importance of lifestyle and family have set this already prestigious timepiece house apart from the rest. A watch is to keep the time, but Baume & Mercier keep the memory. The watchmaker that provides everyone access to a lifestyle that is built on the value of shared moments celebrated advent on facebook last christmas as they reached an incredible level of 200,000 fans.  Starting from December 1st 2011 Baume et Mercier featured twenty-four stars day by day in the skies of the Hamptons. Each day of December promoted surprises, gifts and fascinating details about the heritage, savoir-faire, and collections of the Maison d’Horogerie. The opportunity behind the operation was to reach out and build an ever-closer relationship with their fans, a relationship based on listening and sharing.


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