Poster Magazine

Categorized | transport

FLARE EFFECT Posted on 02 March 2014.

Writer Poster Magazine

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The CLA is set to establish a new segment with world-leading aerodynamics and avant-garde coupé design for its latest cat. Its breathtakingly sporty proportions and powerfully dynamic design idiom, with its interplay between concave and convex surfaces give this four door coupé its unmistakable look that has been voted Germany’s most beautiful car. As a further testament to its outstanding design, the style rebel was bestowed the coveted red dot award in the world’s most renowned design competition, which recognizes well-thought-out and future-oriented design. The vehicle’s striking features include the bonnet embedded in the front end with powerdomes and the diamond radiator grille. The light modules and LEDs behind the headlamp cover glass have been arranged in such a way as to create the characteristic “flare effect” for the daytime driving lights and indicators. This light signet defines the car’s energetic appearance and shapes a new Mercedes face.









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