After past successful collaborations with Versace, Sonia Rykiel, and Roberto Cavalli, the latest to team up with the Swedish brand will be the trendy Alexander Wang. The big project was announced during the Coachella Festival based in Palm Springs, California with a fabulous launch party to celebrate the high-anticaptated newest collection for fashionistas to get their hands on. The innovative trendsetter will be the new guest designer for a fall collaboration to hit stores in November just in time for the holiday season. “I am honored to be a part of H&M’s designer collaborations. The work with their team is an exciting, fun process. They are very open to push boundaries and to set a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle,” said. Wang. This is the first time the designer has worked together with brand and his new collection will feature items for both men and women. “Alexander Wang is one of the most important voices in fashion today. He understands exactly what people want to wear and does it with an energy and passion that’s infectious. It feels incredible to be collaborating with him this year,” said H&M’s creative advisor, Margareta van den Bosch. Fashion lovers have something else to look forward to this fall.
For the latest news, visit the H&M official website.