Poster Magazine

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IWC Racing Posted on 17 April 2014.

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The Abu Dhabi Ocean Racing partnership became the first Arab-flagged entry in the global IWC race from its first 2011-2012 edition. This partnership opened up an considerable amount of marketing and engagement opportunities from the global community. The inter nation race spans over ten cities across four continents starting in Alicante, Spain in October of next year. “Abu Dhabi and IWC IWC Schaffhausen have forged a deep-rooted spirit based on the fundamentals of tradition, a desire for perfection and winning mentality. We saw these core values come to the fore during the last campaign, and they are the building blocks of our future cooperation that will see both brands ride high on another wave of success across the globe,” says Director of the Events Bureau, Faisal Al Sheikh. The TCA Abu Dhabi is also behind the UAE capital hosting of the third stopover of the 2014–15 race over Christmas and the New Year.

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