Poster Magazine

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Moët & Chandon Introduces The Drink of Summer: Moët Ice Impérial Posted on 17 January 2012.

Writer Natalie Allison

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Its been the champagne of success since 1743 and it is now being hailed as the revolutionary drink of the Summer. The recent launch of Moët & Chandon’s Moët Ice Imperial has stayed faithful to its innovative tradition, Moët’s chef de cave Benoit Gouez has created the first ever champagne that has been specifically created to be drunk on ice for those casual warm summer day celebrations. The highly qualitative wine still upholds the brands glamourous and elegant demeanour yet reaches out to a more informal spontaneous audience looking for that quenching summer aperitif.

Moët’s Ice Imperial is now available in over 15 bars and restaurants across Australia after its initial white chic launch in August at the Hamilton Island Yacht Club.

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