Poster Magazine

Categorized | culture

RAZZLE DAZZLE Posted on 09 June 2011.

Writer Lorraine Koh

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razzle dazzle


Make the Present Exceptional – that is the message behind Absolut Vodka’s limited edition bottle Absolut Glimmer. “As the campaign mantra suggests, this year’s campaign is about seizing the moment and expressing your creativity, regardless of the confines of your regular day to day commitments”, said Kris Powell, Absolut Vodka’s senior brand manager, Pernod Ricard Australia. With an exquisite crystal-patterned shell, the brand collaborated with Australian photographer and filmmaker Murray Fredericks, a moving example of someone who exclaims Carpe Diem!

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