Poster Magazine

Categorized | future

THE DIGITAL GENERATION Posted on 29 March 2014.

Writer Natalie Allison

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the digital generation

Home installations have gone portable. Bang & Olufsen, the global provider of luxury integrated audio-video solutions and services, launches a new brand, B&O PLAY focused on audio-video products that combine convenience with high-quality, contemporary design for the digital generation. Cutting edge design will also be lowered to a more accessible price point by Bang & Olufsen who’s tradition of excellence is being served with a twist as the products will be designed to symbolize a different usage pattern of the digital generation with a contemporary playful design. The concept of the new B & O Play is thought to attract new customers to the premium technology brand as new individuals will be intrigued by the ultra convenient experience of the products. The idea is that these products will be placed in second homes, teenage rooms or to enjoy media content on the move.”


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