Along Thailand’s eastern seaboard, a new rhythm is taking hold—quieter, more deliberate, and decidedly more design-minded. Na Jomtien, long admired for its calm tides and slower coastal cadence, has quietly emerged as a playground for the aesthetically inclined: a growing constellation of independent cafés, refined beachside restaurants, and low-key cultural enclaves, all wrapped in the warmth of a gentler stretch of the Gulf of Thailand. Now, the scene welcomes a new protagonist.
This October, The Standard, Pattaya Na Jomtien opened its doors, ushering in a fresh chapter for the brand and for the region. It is more than a resort debut; it is the unveiling of a new coastal identity—one where modernism, creativity, and tropical ease converge with characteristically Standard irreverence.
Just over an hour from Bangkok, Na Jomtien feels pleasantly removed from the more neon-soaked caricatures of Pattaya proper. Here, swimmable waters stretch toward the horizon, backed by tall pines and a coastline softened by gentle winds. From the resort, boats slip toward the offshore idyll of Koh Kram, Koh Phai, and Koh Larn—islands defined by crystalline waters, empty coves, and beaches that rival the south but remain mercifully underplayed.
It is within this renewed landscape that The Standard plants its flag, not as an observer, but as a catalyst. This resort isn’t simply opening in Na Jomtien—it is shaping it.
A short boat ride opens up the secluded beauty of Koh Kram, Koh Phai, and Koh Larn, where white sand beaches and turquoise waters rival the better-known southern islands—a haven for snorkeling and sailing. This is where The Standard’s first-ever beach club, Esmé, finds its stunning home.
Inside, the design narrative is a multi-studio collaboration between DIN Studio, Studio Lupine, and The Standard’s own creative team led by Verena Haller. The interiors nod to a 1960s coastal vernacular—warm woods, terracotta hues, hand-woven textures, sculptural lighting—balanced with the brand’s signature boldness. The tone is unmistakably Standard: witty, warm, and refreshingly unpretentious.
Across the resort’s 161 rooms and suites, light pours through generous openings, with views trained toward gardens, pools, or the gentle sweep of sea. The accommodations range from the effortless Standard King to the striking 322-square-metre Penthouse, which feels like the private living room of an architect with impeccable taste.
A highlight awaits in the courtyard: “Unity of the Double,” a hand-carved stone installation by Chloé Kelly Miller, a poetic expression of balance, duality, and reunion—an artwork that echoes the resort’s design ethos.
The Standard has long been a brand that uses food not merely as sustenance but as a cultural handshake. Pattaya Na Jomtien continues this conversation through three distinct venues, each with its own lens on coastal cuisine.
A sun-drenched centrepiece for the resort, Esmé marks a milestone: The Standard’s first-ever beach club. It is a study in contrasts—Mexican coastal cooking sharpened by Thai brightness, a soundtrack of waves blended with the low thrum of a well-curated crowd.
During the day, plates lean crisp and zesty: ceviches, aguachiles, chilled seafood. As the sun dips, smoky tacos and fire-kissed Gulf snapper emerge from the grill.
Designed and helmed by Mexico City culinary duo Chef Gaby Espinosa and Chef Diego Novella, the menu is equal parts soulful and celebratory. The cocktails are “Agave First”—mezcalita-forward, spritz-leaning, refreshing. The Pattaya Paloma, rimmed in Thai mala spice, is destined to become a coastal signature.
Just steps from the beach, Sereia interprets Thai coastal cuisine through a modern, fire-driven lens. Inspired by Chonburi’s seafood heritage, the menu is a love letter to local waters.
The interiors echo a retro seaside home—curved forms, tactile finishes, shadows cast in carefully designed arcs. With a wine list curated to brighten spice and balance smoke, Sereia is poised to become one of the region’s most compelling seafood addresses.
Above it all, Mmhmmm offers the resort’s more mischievous alter ego. Self-described as a “sultry social spa,” it is part rooftop bar, part wellness playground, part secret escape.
A sleek bar anchors the space, while mosaics and sculptural walls lend a subtle theatricality. Here guests move between a mud lounge, an ice bath, a hidden pool, and an easygoing all-day menu that spans indulgent burgers to Isaan-inspired comfort plates. By sunset, Mmhmmm becomes the resort’s pulse—a discreet, grown-up orbit of conversation, music, and shared discovery.
The main pool is quintessential Standard—striped loungers, bougainvillea-heavy pergolas, and an atmosphere that feels effortlessly cosmopolitan.
For quick bites and sandy feet, the Surf Shack offers a Baja-inspired, grab-and-go nod to surf culture: cold beers, coastal snacks, and a laid-back sensibility that feels ideal for post-swim pauses.
Every element—large or small—has been arranged with The Standard’s hallmark blend of hospitality and personality. This is not a resort designed to be admired from afar; it’s one designed to be lived in, lounged in, and returned to.
With The Standard, Pattaya Na Jomtien, the eastern coastline of Thailand receives something it has quietly longed for: a resort that treats design as culture, leisure as lifestyle, and hospitality as a conversation rather than a performance.
This is coastal modernism softened by the sea breeze. A tropical hideaway built with boldness and humour. A new waypoint for travellers seeking character, community, and a deeper coastal calm. The resort has opened its doors —and with it, a new chapter for Na Jomtien begins.
