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BRUTALISM FOR THE WRIST? THAT’S HUBLOT’S CONCRETE THINKING

Brutalism For The Wrist? That’s Hublot’s Concrete Thinking

When, earlier this year, Italian designer Giuliano Mazzuoli introduced the Cemento, the world’s first wristwatch with a case made entirely from concrete, I figured ‘Cool, but surely a cul-de-sac?’ It followed Girard-Perregaux’s watchesof 2012 and 2015 honouring Le Corbusier, with concrete dials. Now, as Hublot launches the Classic Fusion Aerofusion Chronograph Concrete Jungle, it begs...